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State Advocacy in the time of COVID-19

Wednesday, 4/21/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • 4 types of technology to use to keep you top of mind
  • Getting noticed through creative communication tools
  • Why zoom is the best medium for bringing people together and strengthening relationships
  • 5 Gorilla top of mind techniques to get you noticed


Culture of Engagement: Why and How to Build A Passionate, Engaged Membership

Wednesday, 5/12/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Learn how to re-engage and impassion your association membership
  • Obtain tools for providing your membership with deeper meaning in their involvement
  • Discover the essential elements for crafting a compelling value proposition


How to Improve Your Association’s Sponsorship Program… During the Pandemic

Wednesday, 5/26/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Recognize the many reasons to shift from a prospectus-based to a customized sponsorship program.
  • Find out how to create successful sponsorships for virtual and hybrid events.
  • Discover how the pandemic is creating new opportunities for sponsorship program success.
  • Understand how your association’s sponsorship program can attract the interest of prospective sponsor companies in this competitive environment.


Planning for Growth
Neuromarketing for Growth

Wednesday, 6/9/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey


Planning for Growth
Solving Problems for Success

Wednesday, 6/23/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Define effective responses to VUCAS
  • Benefits of connecting planning to mission and members
  • Implement simplified, monthly strategic planning


Eliminating the Revenue Drought
Making it Rain New Business and New Members

Wednesday, 7/7/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Identify and implement rainmaking formulas that eliminate times of drought
  • Demonstrate ways to build sales and marketing confidence
  • Identify various effective marketing and selling strategies
  • Cite ways to design and discover your marketing mix for continuous business flow
  • Identify a selling system for stronger relationships and increased closing percentages
  • Develop sound marketing strategies


Member Retention – A Fresh Look
Association Executives can never be TOO good at is Communication

Wednesday, 7/21/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Modern communication is based on how people played games as children – how to interpret their core communication styles and speaking their dialect.
  • Choosing the most appropriate communication medium for who will receive the information and how will be used.
  • New truths - six secrets and three cautions on interacting with post-covid employees and members
  • Most important? Knowing how to actively listen, and to confirm the impact of the feedback. For this, we will shift to a “train the trainer” mentality, building your mentoring skills.


Me, Myself & My Camera
Implementing Video Production Solo

Monday, 8/2/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Understand and recognize the video-ready equipment they already have and learn what other tools may be useful
  • Discover best practices for shooting video and recording audio as a solo crew
  • Learn tips and tricks for editing video to create a great final product
  • Tips for being safe and social distancing in the creative process


Adding Value with Valuable Learning
Leveraging Adult Learning Theory

Wednesday, 8/25/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Identify best practices in virtual learning
  • Recall adult learning theory best practices


Creative Improv for Member Retention and Board Development

Wednesday, 9/8/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member

Learning Objectives

  • Identify the principles of improvisation
  • Contrast the difference between divergent thinking and convergent thinking
  • Implement the divergent thinking process
  • Implement the convergent thinking process


Advertising, OnBoarding, and Retention - The Key To Lowering Your Turnover

Wednesday, 9/29/2021 - 1:30 PM ET

1 Total Credit: 1 CAE

Live Webinars

$45 for Member
$75 for Non-member


The Fine Art of Building Relationships: Face-to-Face and Virtually

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-Member


Race for Relevance: 5 Radical Changes for Associations

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-Member


The Survivor Way

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Taming the E-mail Beast Using MS Outlook and/or Gmail
Key Strategies for Managing Your E-mail Overload

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Essential Elements of Association Management (8 CAEs)

On-Demand Bundles

$175 for Member
$295 for Non-member

Included Programs

  • Essential Elements of Association Management: Savoring Association Alphabet Soup
  • Essential Elements of Association Management: Membership Recruitment & Retention
  • Essential Elements of Association Management: Education and Events
  • Essential Elements of Association Management: Volunteer Engagement 101
  • Essential Elements of Association Management: Finance
  • Essential Elements of Association Management: Legal Considerations in Association Management
  • Essential Elements of Association Management: Key Processes of Government Relations
  • Essential Elements of Association Management: Strategic Planning


Drop It! The Discipline of Sunsetting Subpar Member Programs

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Ally or Adversary? The Three Secrets to Cultivating Winning Relationships

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Ethics and Inclusion in Challenging Times

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Essential Elements of Association Management: Finance

1 Total Credit: 1 CAE

Available in bundle(s).

On-Demand

$45 for Member
$75 for Non-member


Getting Your Podcast Off the Ground.

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Coronavirus and Your Meeting Contracts: Understanding the Force Majeure clause and when it Applies

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


How to Print Money With Online Education

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member


Essential Elements of Association Management: Strategic Planning

1 Total Credit: 1 CAE

Available in bundle(s).

On-Demand

$45 for Member
$75 for Non-member


ENGAGE! Harnessing the Power of Video Marketing—and How to Do it Right

1 Total Credit: 1 CAE

On-Demand

$45 for Member
$75 for Non-member